CRML's MR App is a production-ready, Salesforce-powered field force automation solution built for pharma enterprises. Designed for medical representatives, field managers, and HQ leadership — it covers the complete MR lifecycle from pre-call planning and GPS-verified doctor visits to interactive e-detailing, RCPA capture, and real-time CRM sync. Built on Salesforce Sales Cloud with a React Native mobile app for iOS and Android, with full offline capability for low-connectivity regions.
Before every visit, the MR reviews a complete Doctor 360° profile — visit history, prescription trends, competitor brand performance, and AI-driven recommendations on the next best action — so every call is prepared, not improvised.
On arrival at a clinic or hospital, the MR performs a GPS geo-fenced check-in that logs time-stamped, location-verified attendance directly into manager reports — eliminating proxy attendance and paper-based tracking entirely.
The MR launches interactive HTML5 e-detailing presentations directly from the app — with video support, slide-level engagement scoring, and real-time doctor feedback capture during the product presentation.
After detailing, the MR logs RCPA data — tracking competitor brand prescriptions, new product launches, and chemist feedback — which flows directly into territory analytics and brand performance dashboards at HQ.
Sample allocation is planned ahead of each visit and distributed digitally — with real-time inventory tracking ensuring reps always carry the right samples and HQ always knows what has been distributed to whom.
Before leaving the clinic, the MR logs the visit outcome, records doctor commitments, submits expense entries, and schedules the follow-up — the CRM auto-updates the doctor profile and triggers HQ alerts if required.
Plan, execute, and track Continuing Medical Education (CME) events and health camps from within the app — managing invitations, attendance, budget, and outcomes against each HCP relationship.
Field managers and HQ leadership get real-time dashboards tracking MR activity, doctor coverage, visit frequency, brand detailing performance, and prescription trend data — by rep, territory, and region.
The MR App works fully offline — reps can check in, detail products, capture RCPA, and log visits even in zero-connectivity areas. All data syncs automatically the moment connectivity is restored.
The MR App is fully compliant with UCPMP 2024 guidelines — with built-in controls on sample distribution limits, gift declaration, and promotional activity tracking to keep your field operations audit-ready at all times.
We can turn your challenges into real functioning solutions, helping you to efficiently boost and manage business.
